About Serena

I have always had a passion for sport and coaching. While studying at the University of Leeds, I qualified a Personal Trainer, and then took my passion further in Brisbane, Australia, earning her ASCA Strength and Conditioning accreditation. Most recently, I added IronmanU certification to my list of credentials.

I am former national-level rugby player and made the switch to endurance sports in my 20s. From doing my first ever sprint triathlon in 2019 and then my first Ironman in 2021 (and just about surviving!) I now compete for the GB Age-Group Team. Most recently I won the European Long Distance AG Champs in 2024 and previously achieving multiple Ironman and 70.3 titles. This year I am gearing up to try and earn my professional triathlete license.

I know what it’s like to balance a busy career with training for big goals. I specialises in helping athletes of all levels find the right balance so they can achieve their goals without burning out. Whether you’re new to triathlon or aiming for your next podium, my coaching focuses on making your training effective and sustainable—helping you reach your potential, one swim, bike, and run at a time.